Swiss America Review

Swiss America Review

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Have you been considering acquiring gold or silver from Swiss America? If so, this article is for you.

We will provide you with information about the company, its history, products, and an honest opinion about its services.

Before we get started with this review:

We understand how difficult it is to pick a company that you can trust with your hard earned savings.  That's why we create informative and useful information to give you as much knowledge as possible to make the right decision.

We created a list of our highest recommended investment companies, to make comparing and choosing the company best suited to your needs as easy as possible.

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Now on with the review...

About Swiss America

   Swiss America CEO Dean Heskin

Swiss America is a registered investment advisor and gold dealer. They provide gold coins, bars, and certificates to investors and precious metal accounts across the country.
The company is also a licensed and bonded coin dealer. 

Having been founded in 1982 by Craig Smith, they have over 20 years of experience dealing with precious metals. This is far longer than many other precious metal dealers have been around.

Why Choose Swiss America?

If you consider gold and silver markets a safe place to invest, Swiss America may be a good fit for you.  As an industry leader, their investment consultants have over 20 years of experience in precious metals.  

They are also recognized in the financial media as experts in this field. They can help you choose the right product to fit your needs.  They also provide a wide variety of products.

Swiss America Products and Services

gold, silver, and platinum coins

Swiss America provides the following products: 

Bullion Coins and Bars  

They offer a wide variety of U.S. and foreign gold, platinum, and silver bullion coins.
Some U.S. coins include gold and American silver eagles.   

Bullion gold coins are available in the following ounces:

  • One-ounce
  • Half-ounce
  • Tenth-ounce weights
  • Generic Numismatic Coins

Generic numismatic coins offer the gold value of bullion and the added benefit of being a 100% private asset by the United States government.

Rare U.S. Coins  

Swiss America also offers rare U.S. coins whose market is similar to fine art or antique collecting.  These coins are highly sought after by collectors because only a few exist today in pristine condition.

Swiss America Credentials

Having served over 60,000 clients, Swiss America has become an A+ rated company and an accredited member of the Better Business Bureau. 

The company has featured on several television programs:

ABC News
Fox News
Fox Business
Bloomberg TV

It has also featured in several newspapers and magazines, including the following: 

AZ Business Journal
USA Today
Wall Street Journal
New York Times
Star Tribune
Arizona Republic

Benefits of Owning Gold

In the financial world, gold is considered an asset. It means you can sell or trade it for money.  There are many benefits of owning a gold or silver bullion coin or bar. 

In addition to being a store of value and an article of wealth, owning gold has many other benefits. 

Some of these benefits include the following:

  • Value Preservation

Over the ages, precious metals have always maintained their value in good and challenging times. 

Unlike paper assets such as stocks, bonds, and commodities, gold has never lost its value over a long period. Most people consider gold as a haven for assets during a financial crisis. 

It is also widely accepted and recognized by many countries worldwide, unlike fiat currencies like the U.S. dollar or Euro.

  • Anonymity

Typically, there is a record of paper assets such as stocks and bonds. Most of these records are available on the internet. It makes it easier to track their value. 

However, with gold, there is no record at all. All bullion coins are considered money, and it is anonymous.

Precious Metals IRA

how to start a gold ira

If you are a taxpayer, you can contribute in gold and silver coins, bars, or certificates. It is considered a good option for retirement planning.  An important point to remember is that there is no income tax for precious metals in the United States. 

You can also defer the capital gains taxes on your investments when you sell your gold bullion coins or bars.

How To Get Started With Swiss America

To get started, you need to consult with your account executive, who will explain the selection of each coin. 

Once you've made your selection, Swiss America will connect with their trading department through a conference call to reserve the preferred coins for you.

This department will also provide a confirmation number for each coin you purchase to ensure price and availability.  Then you will have to make your payment. 

The following are some of the payment options available:

  • Bank wire to their account.
  • Send a cashier's check or personal check to their account.

You can find the details of these accounts online on their website, which we link to at the end of this article.  Your coins will then be shipped via U.S. Postal Service.

Resources for Investors

The company has a clear business model and is transparent about its operations. They are registered with the SEC and accredited by BBB. Thus, giving investors confidence in their operations and security. 

The company is also very transparent about how it stores, handles and delivers precious metals to clients. 

Unlike many other precious metals dealers, Swiss America deals with just precious metals. It means that they don't have to face resourcing material from distributors, resulting in delays in delivery or higher prices. 

Overall, Swiss America is a good company and but their are better options that we discuss that are better for your investment.

Fraud Protection

Due to increased popularity and demand for precious metals, there is an increased risk of consumer fraud and rip-off scams.  To protect you from these, Swiss America recommends you follow these sets of actions:

  • Be on the lookout for any company pushing you to make hasty purchase decisions and wire payments to their accounts.
  • You should avoid any company that gives you a ludicrous promise of profits with very little or no risk. Such ventures don't exist.
  • Be wary of unknown phone calls about investments from salespersons or companies you don't know.
  • Be sure to contact the CFTC or other responsible authorities before purchasing any precious metals.
  • Cross check all the data of the company that is selling you precious metals.
  • If you aren't sure what you are doing, avoid the purchase altogether.

Why Gold the Price Rises

Gold is a precious metal with a wide range of uses in industries. Jewelry, watches, and electronics all use gold in production. As more people purchase these goods, the demand for gold increases. 

It's also an easy way to diversify your investment portfolio as you can trade with it from anywhere in the world.  In addition, gold is also a haven for assets when there is an economic crisis. It maintains its value even in difficult times. 

As more people choose to invest in gold bullion coins and bars, gold prices continue to rise.  Many investors prefer precious metals as they are stable and depreciate very little value over long periods.

A diversified portfolio that includes an allocation to gold can be an excellent financial investment.

Are There Red Flags for Swiss America?

As already discussed, Swiss America is a reputable company. It has been in the industry longer than many other firms in the same field.  They are an accredited member of the Better Business Bureau, and United States Federals sanction them. 

The company legally operates as a precious metals dealer and therefore has records of all transactions for anti-money laundering purposes.  At their hands, you are safe.

Security of the Company

Swiss America has several systems to ensure that their client's information is protected. These include:

  • 24/7 monitoring of their website and servers to protect against unauthorized access.
  • A firewall to protect against hacking attacks.
  • A CCTV system for their cash vault and offices. This helps detect and deter potential theft attempts, security breaches, and fraud.
  • A physical security system for the vault, offices, and transport of their clients’ gold.
  • Policy on client confidentiality and a strict no-trespassing policy.
  • Their website is SSL secured. This ensures that the communication between their website and the clients’ computer is encrypted and secured from the risk of man-in-the-middle attacks.

Customer Reviews

Swiss America is rated highly on Trust Pilot. They have plenty of reviews from verified customers who have bought from their website. 

Many positive reviews mention how easy it was to buy gold or silver using its online service. Other customers were pleased to pay cash on delivery for their orders.  They have maintained an A+ rating at the Better Business Bureau since 2018.

When it comes to complaints, the BBB records show that there are only a few disputes against this precious metals dealer, and they have not had any lawsuits filed against them in court.

Benefits of Using Swiss America

  • They have excellent educational materials to get their customers started. Dealing with them for the first time shouldn't be hard.
  • They offer a wide range of precious metals.
  • They are transparent about their entire business model and services.
  • They provide their clients with a full refund of their deposit if they cannot make delivery.

Drawbacks of Using Swiss America

  • Lack of a 24/7 Live Chat Support System

Swiss America does not have a 24/7 live support system. To contact the company, you will have to use their email service or other rather traditional means such as phone calls.

  • Insufficient Reviews and Ratings From Users

Except for Trust Pilot, there are no sufficient reviews online to determine their customer support.

  • Several Customer Complaints

There are several online complaints from users claiming their services aren't very reliable.  However, the majority of users do believe in their services.


Swiss America is a highly credible firm that offers several investment options for its clients. 

These options include gold coins, bars, and bullion coins. The company has a large selection of precious metals traded in the proper proportions.

Swiss America is an average company, and that is not good enough.   They are not a scam, but they are not the best choice like other companies we have written about on this website.

You can get a Free Gold Investors Guide from our top gold and precious metals company recommendation by clicking the link above or you can read our article of the top companies we reviewed this year:

>> CLICK HERE to read our list of the top gold investing companies. <<

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