Hard Assets Alliance Review

Hard Assets Alliance Review

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Many investors are looking to protect their savings with smart investments that lower their risk of loss.  A smart investment, to some investors, may mean investing wisely and hedging against inflation to protect their wealth.

For others, a smart investment may mean identifying a high-risk investment with an enormous return on investment. Precious metals like gold, silver, platinum, and palladium are smart investment portfolios. 

Precious metals appreciate with inflation, securing investors' net worth even during financial crashes. However, professionals recommend portfolio diversification as one of the sure-fire ways of making a smart investment. 

Enter Hard Assets Alliance, a licensed smart metals trading group that provides investors with a safe and trusted platform to invest online in gold, platinum, silver, and palladium.

Before we get started with this review:

We understand how difficult it is to pick a company that you can trust with your hard earned savings.  That's why we create informative and useful information to give you as much knowledge as possible to make the right decision.

We created a list of our highest recommended investment companies, to make comparing and choosing the company best suited to your needs as easy as possible.

Look to see if the Hard Assets Alliance was selected to our "highest recommendation" list this year!


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About Hard Assets Alliance

homepage of hard assets alliance website

Hard assets alliance was founded by a group of researchers and enables investors to invest in precious metals online.

However, unlike other companies that offer online smart metal investment, Hard Assets Alliance offers its clients 100% real precious metal investment.

In other words, if you buy gold through Hard Assets Alliance, physical gold is reserved in your name, unlike other companies that offer virtual metals. 

Investing in precious physical metals ensures investors that their investment will remain intact even when the government-issued currencies lose value due to inflation.

Due to the market crashes like the ones that have been witnessed before, investment in hard metals like silver has become popular. 

Hard assets alliance provides its customers with various precious metal portfolios and other relevant solutions to invest in, unlike its competitors.

Hard assets finance also has a long history of dynamic account management, exemplary customer service, and a trusted platform with over $2.5B in assets as of today. 

Investment in digital assets through Hard Assets Alliance in this tech era has enabled Hard asset finance customers to access top-notch service 24/7 from anywhere in the world.

Hard Assets Alliance cooperates with Gold Bullion international–a New York-based company, to offer exemplary and trusted services to its customers. 

The minimum purchase amount is $1,000 plus delivery and storage charges in and out of the U.S. Hard assets Alliance has an app that can be downloaded from the Apple Appstore or Google play store, which users can use to access their accounts for transactions on the move, 24/7.

Hard Assets Alliance Products

gold, silver, and platinum bars

HAA offers a variety of products, including gold, silver, palladium, and platinum. Hard Assets Alliance also provides a range of solutions, like individual accounts, business accounts, and precious metal storage services, at a fee.

  • Gold  

HAA offers gold a variety of bars of different weights, from one ounce to several kilograms.

A variety of exceptional quality gold coins are also available in several currencies, including American eagles, South African coins, American buffalo nickels, Canadian coins, and coins from the U.K. Gold bar pricing starts at $1000.

However, additional 500 American eagle gold coins from the United States mint are sold at discounted prices. 

  • Silver 

Silver bars are larger than gold bars, beginning with 100 to 1000 ounces. Investors who intend to reap big in the future should invest in silver.

Silver is a major ingredient in the manufacture of electronic components and smart devices, which may lead to silver scarcity in the future.

The law of supply and demand will take effect, and the value of silver will rise due to low supply and increased demand.  

You can purchase silver bars at $1000 for 100 ounces. A 500 pure quality silver coins package is also available for $17,165.55. Investors can use their mobile apps to view real-time prices of these commodities whose execution is lower. 

  • Platinum 

High-quality platinum with a purity of up to 0.995% is available for purchase at approximately $1,105 per ounce. There is no platinum in coins; buyers can only purchase platinum in ounces. 

  • Palladium 

 Palladium is also not available in coins. Palladium costs approximately $2,430 per ounce. Palladium is a rare metal used as catalytic converters for petrol-based cars and has continued to rise in demand.

Types of Accounts

Hard Assets Alliance provides its customers with a variety of tailor-made account options such as Individual Retirement Accounts (IRA), precious metals standard accounts, metal streams automatic investments, business accounts, and estates and trust accounts.

The IRA account is ideal for customers who would like to save their asset retirements for the future. The individual standard accounts are suitable for individuals who aren't corporate entities who need the platform to invest in the precious metal portfolio. 

Business accounts are ideal for investors who intend to trade in precious metals and corporates who purchase the metals in bulk as raw materials for their quality finished products.

An investor can also choose to set up an estate and trust account to protect their future generations with investments in precious metals. HAA keeps these future investments safe with their vaulting partners within the U.S., the United Kingdom, and Europe. 

The accounts options can be navigated from the solutions drop-down button on the website.

The user then selects their account of choice and sign up as an account holder. Some key Know Your Customer metrics will be verified as per the United States laws and regulations upon signing up. After that, the customer will be able to access the marketplace.

Protect Your Retirement Savings - Tax and Penalty Free!

Why Put Gold in Your IRA?

Individual Retirement Accounts (IRA) protect your retirement as well as your family's financial security.

These special accounts allow you to set aside tax protected savings that you can use in the future.   

With these long term accounts it's important to allocate a significant portion to assets that are solid and reliable, so you have a secure future. 

a couple listening to a financial advisor

You can have cash in an IRA, but that is devaluing at a rapid pace and inflation is out of control

You need an asset that's dependable, retains it's value, and even increases in value over time, and there is no better asset for this than gold. 

With the world's economy struggling through lockdowns, shortages, wars, and inflation, uncertainty has never been higher and investors are protecting themselves by placing physical gold in IRA's. 

A gold IRA investment prospers from these crisis that negatively affect most other assets. 

Risk is knowing the economic dangers and doing nothing to protect yourself and your family. 

Safety is knowing the economic dangers and taking action to protect your financial future, and this easy to do with a gold IRA.

Precious Metals IRA Info

text explaining precious metals iras

The precious metals IRA offers investors a tax advantage in their investments. This solution provides tax-deferred or a tax-free way to invest, which can be applied to real physical precious metals.

When investors rebalance their portfolios, the tax relief gives them more value for their dollars, enabling them to purchase more ounces of their desired metals.

For example, when an investor sells his ounces of gold to buy silver at reduced prices, tax non-payment offers them additional dollars to purchase more ounces of silver. 

Hard Assets Alliance offers a secure and streamlined process that helps investors manage their Precious metals IRA efficiently by just opening the account and following the step-by-step guide, buying and selling their precious metals at any time.

HAA has also integrated Equity Trust Company in its platform. Equity Trust is one of the leading equity companies in the USA with a high reputation and a portfolio worth over $25B.

Rollover vs. Transfer

The transfer involves moving funds to and from similar account types, for example, an IRA account to an IRA account. In contrast, a rollover involves moving money from a qualified plan (401k) to a different qualified account, such as an IRA.

An indirect rollover distributes funds directly to the account owner.  Hard Assets Alliance offers rollover and transfer plans. The account owner of a rollover account must place funds in the qualified account within 60 days for timely transfers to be effected.

IRA Custodian

The IRS requires that the custodian of IRA assets must be a qualified and licensed entity. Individuals are not allowed to act as IRA assets custodians.

The custodians are also responsible for filling in IRA reports and reporting to the IRS. All the investments and distributions made will also be reported to the IRS by your custodian.

Why Invest in Gold?

Investing in a real tangible asset like gold protects your purchasing power and net worth. As earlier discussed, the value of gold appreciates with the increase in inflation.

Gold is also resistant to the effects of market crashes like the financial meltdown experienced in the past.

guy sitting on top of a question mark

An investment in gold gives the owners complete control without worrying about the metals devaluation.

Vault Storage

Hard Asset Alliance empowers you with secure non-bank vault storage for your precious metal investments for future liquidation.

Investors interested in investing in whole bars can store their precious metal bars at 0.7% of daily asset value for gold, platinum, silver, and palladium.

Higher value accounts enjoy extended discounts on storage rates. The stored bars can be shipped to the owner at any time upon request.

Vault Security and Insurance

Hard Assets Alliance's vaults are insured by some of the world's leading insurance providers such as Brinks, Malca-Amit, and Loomis.

The same vaults store gold for Governments and big corporations, which require foolproof security for these high-value investments. The contents of these vaults are insured on their actual value.

How to Open an Account

To open your Hard Assets Alliance account, navigate to their website, read the terms and conditions then click the link button to open your account.

Upon inputting your email address, a link to continue your login process will be sent to your email.

man looking at a clipboard

You'll be prompted to choose your desired account type, input the account owner's details, accept the user agreement, fund your account, and then complete the process. 

The HAA silver account works like a bidding account; your account is already funded, and your order is bid out to his vast network of suppliers.

Upon purchase confirmation, you are the valid owner of the metals, which can be shipped to you or stored for you in a vault.

How to Fund an Account

To fund your IRA account, you'll be required to wire funds from your bank or write annual checks. IRA to IRA transfer or rollover from other 401k accounts is also accepted. 

For all the other accounts, swift wires and U.S. Federal Reserve wires–for global customers, are accepted. U.S. and international customers can also mail in checks using the addresses provided on the HAA app and website.

An electronic funds transfer is allowed for U.S. customers only. Bitcoin and other cryptocurrency payments supported by BitPay are accepted, and a conversion fee of 1% is applicable.

Buy Coins or Bars

If you're torn between buying coins or bars, we suggest that you buy denominations that are popular in your market to maximize liquidity, which gives you an edge in selling short-term and long-term. Bars cost much less than coins because of reduced manufacturing cost due to their sheer volume compared to coins.


Hard Assets Alliance has a proactive customer service team that handles customer queries round the clock.

Troubleshooting of customer-related account issues is addressed and resolved in a timely fashion.

man standing next to a cell phone

HAA has an average customer review of 4.5 stars, which indicates its exemplary service.  

Customer complaints are channeled through their toll-free number, instant chats on the website, and email correspondences. 

Hard Asset Alliance insists on honest reviews and values constructive feedback from their customers. Customers can also visit their New York office for in-person consultations. 

The management addresses customer complaints with utmost urgency and sincerity to ensure that the customer's future interactions are as satisfying and flawless as possible.

Real Reviews

"This company has worked well until now. The only problem is the lack of information about the team and the CEO of the company. It should be more transparent about it to inspire more trust."

- Miguel on Trustpilot


Hard Assets Alliance is a precious metal assets custodian, regulated and licensed by the federal government. They offer precious metals like gold, silver, platinum, and palladium for purchase to their customers.

Customers' purchased metals can either be shipped or stored for the customers in a vault at a cost. Customers have access to their online accounts 24/7 and can sell their assets anytime they want.

All stored investments are insured, so investors don't need to worry about property loss. Hard Assets Alliance prides itself in its exemplary customer service and honest business, backed by a genuine 4.5-star customer rating.

Hard Assets Alliance is not a horrible company, but we do not recommend them.  They are not a scam, but they aren't the best choice for gold investments and certainly not IRA's, like other companies we have written about on this website.

You can get a Free Gold Investors Guide from our top gold and precious metals company recommendation by clicking the link above or you can read our article of the top companies we reviewed this year:

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