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With market volatility at or near all-time highs, investing in safe haven assets like gold and other precious metals is a practical and profitable way of growing your wealth.

If you’re interested in investing in precious metals, one company you may have run across is  In business for over 40 years, is one of America’s leading precious metals dealers.

In this review, we dive deep into this prominent company to give you the full picture and help you determine if it’s the right option for expanding and protecting your wealth. 

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What is homepage

Officially known as California Numismatic Investments, specializes in various forms of gold, silver, and other precious metals investing.

The company is a member of the Professional Numismatic Guild, Industry Council for Tangible Assets, California Coin and Bullion Merchants Association, and several other professional organizations recognized throughout the precious metals investment world. was established over four decades ago in 1981, and since then, it has become a go-to resource for investors looking to buy, sell, or invest in bullion, numismatic coins, IRAs, and other precious metals-related products.  

With its history, reputation, and extensive online shop, is a legitimate and fast-developing company catering to individuals looking to buy or sell coins and bullion at highly competitive rates.

The company also provides IRA services to help those seeking to add gold and other valuable metals into their individual retirement accounts

As a comprehensive, full-service precious metals dealer, also offers rare and valuable coin accumulation programs as well as highly secure storage facilities for its customers and bullion buyers. – Coins, Bullion, IRAs, and More

many different gold coins, or CNI, offers a wide variety of domestic and international bullion and coin products, which individuals can purchase to be delivered, stored, or placed into a self-directed IRA.  

However, it’s worth pointing out that the company contracts with secure storage facilities rather than owning its own. This keeps them from being considered genuine IRA custodians.  

Nonetheless, offers several different types of precious metals for purchase. Individuals and investors alike can purchase gold, silver, palladium, platinum, rhodium, and more in bullion, coins, bars, or any number of IRA-approved metals.  

In addition to its vast selection of these products, the company also offers additional services, such as free appraisals and market insight.  When all is said and done, (CNI) is one of America’s oldest precious metals dealers.

In addition to an impressive assortment of bullion and numismatic products, they also offer IRA services for those interested in investing their IRA funds in gold, silver, and other precious metals. 

Bullion and Precious Metals enjoys a competitive advantage over other precious metals companies that only deal in gold and silver.

While the company does sell gold and silver bullion bars and coins ranging in size from one ounce to kilogram, they also buy and sell bullion bars and products made of other rare metals, such as platinum, palladium, and rhodium.  

Buyers and investors can also turn to for rare coins or limited mintage bullion, allowing them to fully make use of the company’s diverse range of valuable metal options for their retirement savings and investment portfolio.  

From once-ounce American Silver Eagles to Australian Platinum Kangaroos, if you’re looking for any precious metal bullion or coin product, chances are you’ll find it at  

They also offer zero commissions on client sales, a national price rate, free shipping, and secure storage at a fully insured and CME-certified autonomous storage facility to maximize value. 

IRA Services

In addition to their wide selection of coins and bullion, also works with New Direction IRA to offer IRA services for those looking to incorporate gold, silver, and other precious metals into their retirement portfolios.  

As mentioned, rather than an actual conservators, they act as more of a facilitator of these investment services. At, you can receive help setting up any number of precious metal IRA products.  

The initial setup fee for an IRA account is $150. There is also a $225 annual storage fee and an annual administration fee of up to $295.

Once the custodian opens your self directed IRA account, you can invest a percentage of your annual income into the account to grow your retirement nest egg. 

What We Like About

With a solid reputation, a vast selection of precious metals investment options, and over 40 years of industry expertise, there is plenty to like about Some of the advantages of working with them include: 

Competitive Pricing

When compared to other gold dealers and precious metals companies, offers reasonable pricing for its products and investment services.  

Quality Selection excels in product diversity and quality by providing bullion and coins in a variety of rare metals verified by the widely respected Professional Coin Grading Service.  

Quick and Easy Transactions 

Buying and selling gold and other precious metals and precious metal products is relatively easy and hassle-free. The company offers smooth transactions with zero tax or paperwork on coin purchases over $1,500.  

Educational Resources 

Despite its outdated appearance, the website is loaded with educational resources and valuable information on precious metals, numismatics, and a variety of topics useful to new investors hoping to expand their investing knowledge.  

Peace of Mind 

All bullion sold by is guaranteed authentic and all coins are graded by the Professional Coin Grading Service. The company also has excellent Better Business Bureau and Trustpilot ratings for added peace of mind. 

What We Don’t Like About

Despite its history in the industry and impressive range of investment options, isn’t without its shortcomings. Some of its disadvantages include:

Outdated Website 

While helpful and full of great information for would-be precious metal investors, the company’s website is outdated and not exactly user-friendly.

In addition to being overcrowded and visually unappealing, some technical glitches appear from time to time, particularly concerning metal price updates.  

No Transaction Updates provides little information or updates regarding order confirmations, shipping information, and receipt of funds.

While the sales staff makes the buying process as easy as possible, it is generally the client’s responsibility to check up on their transaction status.  

Lackluster Support and Service

In much the same vein, the company’s customer service leaves a lot to be desired.

Despite providing exceptional service when taking clients through the buying process, many complain of being largely ignored or experiencing less than gracious behavior after finally getting ahold of someone.  

Not a Custodian also lacks custodian facilities, which means customers are unable to buy and store their bullion in the same location. Those wanting to store gold or silver bullion for their IRA will need to select a storage facility. 

Golddealer IRA Fees

Fees are just the name of the game when buying and selling any stock, bond, precious metal, or other investment product. That said, the fees for setting up a precious metals IRA at are more than fair. 

The fees include: 

  • Initial setup fee – $150 
  • Annual Storage Fee – $225 
  • Annual Admin Fee – $75 to $295 Rankings and Reviews

The official website has 227 registered reviews from April 2013 until now, which is a little odd considering how long the company has been in existence.

Nonetheless, the company enjoys an average rating of 4.1 and is generally viewed positively with little negative feedback across several platforms and organizations. 

Better Business Bureau (BBB) has an A+ Better Business Bureau rating with only one complaint, which was minor and related to delivery issues, filed against the company in the past three years. 

Business Consumer Alliance (BCA)

The company has been a BCA charter member for decades with a AAA rating and zero complaints filed against it. 


Trustpilot features over 1,000 reviews of, and with a rating of 4.8 stars, most are overwhelmingly positive. Furthermore, nearly 90 percent of reviewers rated the company as “excellent.” 


Mixing things up, TrustLink offers a different opinion of, only giving it 2.6 out of five possible stars.

One of the reviews spoke negatively of the quality of the company’s coins, but this seems to be an outlier given the company’s track record and refund guarantee. 

Is Legit?

With all that said, the question still begs to be asked: Is legit, or is it a scam? In today’s day and age, no fraudulent company could survive for five years, let alone 40. So, yes, is legit, and no, it is not a scam. 

The company is well-known in the precious metals industry and is a member of several professional organizations, including the Professional Numismatic Guild, the Industry Council for Tangible Assets, and the California Coin and Bullion Merchants Association.

These organizations provide lawful updates regarding the governance of the precious metals industry and help promote ethical coin and bullion trading standards and practices. also has an exceptional reputation with excellent ratings from the Better Business Bureau, Business Consumer Alliance, and several other well-recognized review sites and rating organizations.

It has been a member of the Business Consumer Alliance for over 30 years, which speaks volumes about the company’s professionalism. 

Nonetheless, while is a legitimate company offering legitimate products and services, it isn’t without its faults.

With a lack of storage options, no in-house storage facility, and a poor service track record with several reports of unprofessionalism, there may be other options out there better suited for you and your investment goals. 

Final Thoughts on

Unlike fly-by-night precious metals companies that are here one day and gone the next, has been trading precious metals and certified coins for decades.

From Silver Eagle Coins to Australian Silver Kangaroos and Chinese Gold Pandas, the company buys, sells, and trades every type and variety of precious metal, just like the extremely liquid and dynamic Money Metals exchange.  

With a massive stock of bullion and coins to choose from as well as IRA services for those seeking to weave precious metals into their retirement accounts, it’s easy to see why continues to grow into one of America’s top precious metals companies.

While it isn’t perfect, it is a solid company with a solid reputation. Just remember, as with any trade or purchase, to make sure you understand the numbers and fundamentals before making an investment decision. is an ok company, but we do not recommend them.  

They are much better options for investors looking to make cash purchases of precious metals and certainly better choices for those that want to open a physical gold IRA, like the ones we have written about extensively.

You can get a Free Gold Investors Guide from our top gold and precious metals company recommendation by clicking the link above or you can read our article of the top companies we reviewed this year:

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