Gold Alliance Review

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Gold Alliance is arguably one of the top players in the precious metal investment industry. In the last two decades, the company has risen to become a familiar name for people looking to invest in precious metal IRAs.

The company offers client's a choice of three IRA custodians, Equity Trust Company, Preferred Trust Company, and GoldStar Trust Company. Each of these custodian companies is designed to meet the different needs of clients.  

Gold Alliance has also contracted the services of Delaware Depository, one of the most popular storage companies; this way, they can provide a secure location for clients to keep their gold investments. 

The company offers a diverse catalog that includes coins and bars in multiple weights. However, the pricing for these products is not found on the company website. To access this information, clients talk to representatives through its toll-free.

The greatest selling points for this company are its exemplary customer service and informative content geared towards educating potential customers on matters related to precious metal investment.

Before we get started with this review:

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About Gold Alliance

gold alliance website

Gold Alliance was founded in 2002 by a team of precious metal advisors with a collective experience of 85 years to their name.

This company standout among most investment companies as it deals solely in gold and social metals, unlike most investment firms that integrate stocks and mutual funds into their product lists.

The Reno, Nevada-based company offers a wide range of precious metals, including platinum, gold, and silver. Clients can also choose product types available in limited vintage, common bullion, and IRA-eligible.

Products available under IRA-eligible include popular coins such as the Silver Canadian Maple Leaf, Gold American Eagle, Platinum Canadian Maple Leaf, Silver American Eagle, and Gold Canadian Maple Leaf.  

Gold Alliance was originally founded to help people avoid government interventions and market volatility posed by other forms of investment. The founders sought to provide clients with the security and opportunities presented by owning precious metals.

The company believes that investing in precious metals is one of the most effective ways to diversify your portfolio without relying on Wall Street and banks

The company leverages proprietary financial analyses from its team to provide clients with predictions, insights, and recommendations for investment based on the client's needs.

Gold Alliance Reviews

As stated before, one of Gold Alliance's strengths lies with its customer service. According to BBB, the firm has received a 4.96/5 rating from over 160 reviews, a 4.85/5 rating from Google, and a 4.92/5 from Proud Member.

According to a recent review on TrustLink, Gold Alliance was termed as knowledgeable, informative, and friendly.

The customer decided to work with the company after watching a video of one of the representatives talking about the benefits of real money versus fiat currency.

In the review, the customer goes on to explain the steps she was taken through and how the representatives were of help. Based on online reviews posted on multiple platforms, it's safe to say Gold Alliance is a decent firm for precious metals investment.

Management Team

Gold Alliance is headed by a team of veteran advisors in the precious metal investment market. The team banded together through their collective desire to help clients achieve financial freedom.

Below are some of the minds behind the company:

Joseph Sherman - CEO/Partner

Having grown up in a struggling family, Joseph understood the importance of adding diversity and protection to a retirement portfolio.

Today, he is dedicated to helping clients achieve protection and performance by diversifying their retirement funds beyond traditional banks and Wall Street.

Aside from his clients, Joseph Sherman has also been helping the public through articles and public lectures. He currently has more than 20 years of experience in the financial services, commodity trading, and private education sectors.  

Joseph has offered his services to renowned firms and organizations, including the Industry Council for Tangible Assets and National Ethics. He also remains dedicated to providing financial advice to senior American citizens.

Joseph is an alumnus of the University of Tel Aviv, where he graduated with the highest honors. He is passionate about football and enjoys taking long walks with his family.

Kevin Troy - SR. Portfolio Manager/ Partner

Kevin Troy has had an impressive career, starting at JP Morgan Chase before transitioning to the real estate lending sector. However, the crash awakened his desire to help Americans protect their life savings.

This marked his switch from real estate to precious metals. For the last 15 years, Troy has dedicated his time to helping thousands of people protect, preserve and diversify their portfolios.

Kevin Troy is a graduate of San Diego State University, where he holds an honors degree in Marketing. He currently lives in Los Angeles with his family. He also leads an active lifestyle playing soccer and basketball and participating in community activities.

Fred Abadi - SR. Portfolio Manager/Partner

Fred began his career as a business operations leader, where he optimized manufacturing and client services across multiple industries. During his time at Global VR, Abadi raised the revenue by 40% using his stellar customer service initiatives.

His interest in the precious metal market was fueled by his desire to make personal connections with his client base. Today, Fred has more than 15 years of experience in the industry.

He currently works to deliver quality care to his customers by developing customized strategies to help each client diversify their portfolio. When not in his office, the California State University graduate enjoys outdoor activities such as hiking.

He and his family also foster rescue dogs before helping them find new homes.

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Custodians and Storage

As stated before, Gold Alliance has partnered with three IRA custodians to help with service delivery.

These partners include:

  • Preferred Trust Company

This company was founded in 2007 and has risen to become one of the leading IRA custodians in the country. Preferred Trust has built a reputation for offering exceptional customer service and all-inclusive fees.

  • Equity Trust Company

This is one of the longest-standing IRA custodians in the country with more than thirty years of experience. The company has a presence in all 50 states and manages a portfolio worth $25 billion.

  • GoldStar Trust Company

This is also one of the most popular IRA custodians in America. It manages over 37,500 self-directed IRAs in all 50 states.

Gold Alliance has partnered with Delaware Depository in Wilmington as its preferred depository for IRA-approved precious metals. This facility covers more than 72,000 square feet featuring class 3 vaults and state-of-the-art security protocols.

The company has comprehensive insurance from Lloyds of London, one of the oldest insurance companies. Delaware Depository allows clients to choose segregated or non-segregated storage options.

What is a Gold IRA?

A gold IRA is also referred to as a precious metal IRA. It refers to a special type of self-directed individual retirement account that gives the owner a chance to acquire physical gold and silver.

With a gold IRA account, you can hold gold, silver, and other precious metals in various forms as long as they meet certain requirements.

cartoon of woman looking at taxes and a calculator

This account gives you the benefits enjoyed by people holding Traditional or Roth IRAs. 

A gold IRA is one of the most effective ways to save for your retirement without worrying about market volatility or government interventions.   

You can set up the gold IRA account with pre-tax dollars or post-tax dollars that come with the advantages and disadvantages of Traditional and Roth IRAs.

However, Gold IRA comes with one advantage over other IRAs; unlike typical IRAs that limit your investment to stocks, bonds, and paper assets, Gold IRA allows you to buy physical precious metals.

This diversity helps to protect and diversify your investment.

How To Create a Gold IRA

Regular custodians such as banks and other financial institutions limit your investment options, restricting your chances to include precious metals in your portfolio.

However, working with a specialty company like Gold Alliance allows you to diversify your investment. Here are a few steps you can follow to set up a Gold IRA.

  • Open Your Account

With the assistance of a qualified IRA custodian, you can open a self-directed IRA. They help you meet all the requirements to facilitate the opening and running of the IRA.

  • Fund The Account

Once the account is opened, all you have to do is wait for three days before you can fund the self-directed IRA. If you have a pre-existing IRA, 401K, or any retirement plan, you can simply transfer the funds to the new account.

  • Select Your Precious Metals

At this point, you can now acquire physical precious metals to protect and enhance the performance of your investment portfolio.  

The best part is that you have access to senior portfolio managers to answer any questions you may have. The company also provides an expert to help piece together the paperwork to streamline the entire process.

Is a Gold IRA Right for You?

three gold coins

A Gold IRA is statistically a good way to protect your investment. However, some people may wonder if this is the right course of action. Here are a few ways a Gold IRA addresses concerns.

  • Market Correction

Most Americans invest their retirement funds and IRAs on stocks and bonds. However, most investors end up worrying about the effects of market correction on their savings. On the other hand, you can enjoy peace of mind with a Gold IRA.

This is mainly because physical gold and precious metals are not as vulnerable to market volatilities. Over the years, gold has been known to safeguard one's investment against economic difficulties such as crashing stocks.

  • Effects on Retirement Savings

Despite saving for years to safeguard your retirement, inflation can easily affect the purchasing power of your savings. By investing in a Gold IRA, you can protect yourself against the effects of inflation.

This is mainly because the price of gold is not pegged on any currency. As inflation rise, so does the price of gold.

Why Gold IRA May Be Right for You

Aside from protection, a Gold IRA also offers a chance for growth. For instance, an investment portfolio with 30% allocated to precious metals and 70% to stocks attracts 60% growth in less than 20 years.

This IRA is also an effective way of diversifying your portfolio.

How to Buy Gold With Your 401K

As stated before, once you have opened your Gold IRA, you can transfer your funds from other IRAs or 401k accounts to the new account; these funds can then be used to purchase gold.

Here are a few steps you can follow to buy gold using your 401k.

  • Open a Self-Directed IRA

Most 401k accounts allow owners to invest in bonds and publicly traded stocks. However, if you open a self-directed IRA, you can invest the funds channeled to it.

Gold Alliance provides you with a team of experts to help you understand how a Gold IRA works, providing you with a list of precious metals you can buy.

  • Fund Your Account

Once you open a self-directed IRA account, a Gold Alliance representative will help you transfer funds from your 401k to the self-directed IRA's custodian account. 

  • Select Precious Metals Approved for IRA Investment

Once the IRA is fully operational, the only thing left is to fill it with precious metals. Gold Alliance will help you choose Gold and silver coins and bars that meet your financial goals.

The company also connects you to a licensed and insured depository to secure your metals.

Gold IRA: Benefits 

The consensus is that precious metals are a good way to diversify and protect your investment.

Here are a few benefits of getting a Gold IRA:

Gold and Silver are Uncorrelated to the Stock Market

A typical IRA is tied to the state of the stock market. However, it's worth noting that the stock market regularly fluctuates. When a stock market crashes, it can take time to recover.

In some cases, it can take up to 3 years for a small dip and up to 25 years for a major crash. On the other hand, gold, silver, and other precious metals are not dependent on stock market trends.

The analysis also shows that the value of precious metals tends to rise with a dip in stocks. Since gold and silver can withstand stock market crashes, it makes sense to diversify your portfolio with a gold IRA. This way, you can ensure a stable future.

Protects Your Financial Future

The price of gold and silver is not affected by the inflation rate. If anything, if inflation rises, so does the price of gold and precious metals. This means you can retain the purchasing power of your saving even after twenty years.

Precious Metals Outperform the Dollar in Purchasing Power

Over the years, the purchasing power of the American dollar has fluctuated based on several factors. However, these shifts do not affect the value of precious metals.

One of the best ways to combat the falling purchasing power of the American dollar is to invest in a Gold IRA.

Gold Alliance Products

Before investing in precious metals, it's advisable to conduct detailed research on IRA-eligible metals you can buy with your account. Gold Alliance provides clients with several IRA-eligible gold and silver coins and bars of various weights.

The most popular options include:

  • Gold American Eagle- one-ounce, ½ ounce, or ¼ ounce
  • Gold bars – one ounce or 10 ounce
  • Silver American Eagle
  • Silver Round Shine
  • Silver Canadian Maple Leaf
  • Silver bars - 10 and 100 ounces
  • Platinum British Britannia
  • One-ounce Platinum bar
  • Credit Suisse one-ounce bar
  • American Buffalo
  • Gold Australian Striped Marlin

The company also offers an assortment of premium gold and silver coins. The only downside is that they don't provide pricing on their website. You can only access this information through a toll-free number that connects you to a representative.


"There were a few steps in the process and they were there through all of it. I am new to buying precious metals. They helped me understand what all needed to happen.

I wish now I knew a little more about the pricing on the metals. A price sheet for me would have been helpful and I should have asked for one so I knew the prices. That one is on me. Otherwise I was please with the process."

- Steve G on BBB

"For several months my husband had been telling me that our savings and IRA's were exposed to coming market corrections, and that we should diversify our assets.

Shortly after, he moved much of his IRA into gold and silver, with the help of Kevin Troy, and Joseph Sherman, at Gold Alliance. I watched a few videos discussing "real" money versus fiat currency, and took the "plunge".

I contacted Kevin, and moved my funds into a precious metals account. He was most helpful in explaining to me the tax advantages available in gold and silver IRA accounts. Joseph followed up, later, with more details, allaying my misgivings.

I feel very good about my decision, knowing that some of our assets are protected, and not prone to confiscation, as could be the case at a bank."

Victor D. on TrustLink

Frequently Asked Questions

Can I buy gold through my financial advisor?

No. A financial advisor is only licensed to sell or offer paper assets.  

Are gold and silver volatile?  

It depends, everything goes up and down in price, but precious metals tend to be significantly less volatile that paper financial assets.

Gold and silver tend to move in the opposite direction of any currency. As a currency losses its value, gold and silver raise their value.   

How do I know a coin is real?  

Gold Alliance works with renowned government mints across the globe. The weight and authenticity of these mints are guaranteed by the government. The best part about Gold Alliance is that it has a no-questions-asked replacement policy.  

How are metals delivered?  

The company uses trusted and secure delivery services such as FedEx and USPS to deliver precious metals. These services require a signature before delivery.

The delivery also varies depending on your location, with an allowance of up to 10 days from when the payment is cleared.

Pros and Cons

Gold Alliance is considered one of the best companies for novice investors looking to join the lucrative Gold IRA market. However, the company has its merits and demerits, including:


  • Has partnered with three IRA custodians to provide clients with multiple options; these include Preferred Trust Company, GoldStar Trust Company, an Equity Trust Company.
  • Offers segregated or non-segregated storage options
  • Secure storage


  • High premiums on exclusive coins
  • Does not provide metal pricing on their website
  • Clients are unable to purchase precious metals online


Investing in a Gold IRA is arguably one of the best moves you can make for your retirement. It allows you to invest in precious metals that are immune to market forces and government interventions.

This investment also helps you preserve your purchasing power regardless of the prevailing inflation rate. Consider working with a top reliable form such as Gold Alliance for the best experience.

Gold Alliance has an average track record in the precious metals industry, but we do not recommend them.  

They are not a scam, but they are not the best choice for gold investments and certainly not IRA's, like other companies we have written about on this website.

You can get a Free Gold Investors Guide from our top gold and precious metals company recommendation by clicking the link above or you can read our article of the top companies we reviewed this year:

>> CLICK HERE to read our list of the Top 5 Gold IRA Companies. <<