Episode 0.8 : 10/31/2016

Start selling through clients

miniseries-ep-8-header

Steve Moore

President
Moore Solutions

Host:

Matt Smith
Managing Director
BMO Global Asset Management

Ben D. Jones
Managing Director – Intermediary Distribution
BMO Global Asset Management

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Thank you!

Thank you for your interest. We look forward to helping enhance your client conversations.

Thank you!

Thank you for your interest. We look forward to helping enhance your client conversations.

Miniseries episode 8:
Start selling through clients

In the eighth and final installment of our “Building an effective practice” miniseries with Steve Moore, we talk about marketing. How do you successfully market your services? According to Steve, you don’t. Instead, he suggests focusing your efforts on creating and offering such stellar services that your clients do the marketing for you. Listen in as Matt talks to Steve about what an engaged client looks like, the power of viral marketing, and how to use centers of influence.

In this episode:

  • Why you have to create an excellent service before marketing it
  • What is viral marketing?
  • A value proposition versus a sound bite
  • How to ask for referrals
  • How to market through centers of influence

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