Episode 31 : 06/14/2017

PR to power your practice

pr-practice-header

Melissa Murphy

Partner & Vice President
SunStar Strategic

Hosts:

Ben D. Jones
Managing Director – Intermediary Distribution
BMO Global Asset Management

Emily Larsen
Product Strategy Manager
BMO Global Asset Management

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Thank you!

Thank you for your interest. We look forward to helping enhance your client conversations.

Thank you!

Thank you for your interest. We look forward to helping enhance your client conversations.

PR to power your practice

Public relations in today’s media landscape takes on a number of forms, and advisors that know how to leverage these channels are solidifying their reputation within their markets. From traditional relationships with newspaper and TV journalists, to blogs, social media, and your own web content, you don’t need to be a polished spokesperson to be effective. In this episode, we’ll get you started with actionable strategies that you can leverage to start PR for your own practice. We’ll also discuss how PR fits into an overall marketing strategy, when to hire a PR firm, and more.

In this episode:

  • The 4 P’s of marketing
  • Why all news is not good news
  • 3 Key strategies that advisors should leverage for PR
  • When to hire a PR firm and how to do PR on your own
  • How to define the goals of your PR strategy
  • Relationships with journalists and interview preparation
  • How to handle negative news stories
  • How to measure the ROI of PR campaigns

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