Episode 30 : 05/31/2017

Boomerang marketing with Tim Reid

052517-ep-30-header

Tim Reid

Host and Author
"The Small Business Big Marketing Show"

Hosts:

Ben D. Jones
Managing Director – Intermediary Distribution
BMO Global Asset Management

Emily Larsen
Product Strategy Manager
BMO Global Asset Management

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Thank you for your interest. We look forward to helping enhance your client conversations.

Thank you!

Thank you for your interest. We look forward to helping enhance your client conversations.

Boomerang marketing with Tim Reid

With social media sites like Facebook, Twitter and YouTube amassing users in the billions, we are living in the era of content self-creation – and it has reached the wealth management industry. In this episode, Tim Reid explains how financial advisors can leverage modern marketing channels to transform their mountain of knowledge into a strong brand. Tim is the host of Australia’s most popular business podcast, called “The Small Business Big Marketing Show” and author of “The Boomerang Effect.” In this episode, you’ll find inspiration and useful exercises to get started with what he calls “helpful” marketing.

In this episode:

  • Why advisors are sitting on a mountain of knowledge that needs to be shared
  • All about the “Boomerang” effect
  • What “helpful” marketing really means
  • What makes good content, and when to start creating it
  • Why content marketing requires time and attention

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